@article{
author = "Otović-Višnjić, Filip",
year = "2020",
abstract = "Rad analizira komunikološku dimenziju terorističkog akta, polazeći od
pretpostavke da se za nasiljem poseže radi prenošenja različitih poruka neverbalnim
putem. Kroz istraživanje tehnike propagande nasilnom akcijom, na kojoj se u velikoj meri
temelji komunikaciona taktika terorista, autor teži da ispita dalekosežnije domete
komunikacione strategije pobunjeničkih formacija u borbi protiv dominantne hegemonije.
Kombinujući elemente teorijske koncepcije propagandi Žaka Elila (Jacques Ellul) sa
kulturološkim pristupom u objašnjavanju mehanizama funkcionisanja hegemonije, autor
opovrgava gledišta koja pobunjenicima negiraju mogućnost da, korišćenjem nasilnih akata,
efikasno ostvare propagandnu nameru. Autor zaključak zasniva na tri argumenta. Prvo,
da je u savremenoj propagandi uticaj na ponašanje publike (ortopraxie) korisniji cilj od
uticaja na promenu njenih stavova (ortodoxie). Drugo, da je u pretpropagandnom polju
moguće uočiti elemente na koje se nasilni akt može nadovezati, a koji izmiču hegemonskoj
kontroli, usled protivurečnosti između ideoloških naracija i realne strukture. Treće, da se
terorističkim aktom nosioci istovremeno obraćaju različitim vrstama publike, sa različitim
ciljevima. Autor zaključuje da se propagandna efikasnost može ispoljiti na dva plana: 1)
kratkoročno, kada nasilni akt deluje kao direktni „okidač” za željeno ponašanje publike; i
2) dugoročno, uključivanjem čina i izazvanog ponašanja u mrežu sećanja, koje postaje
element pretpropagande na koji se u budućnosti može referisati.
Ključne reči: terorizam, komunikacija, propaganda, nasilje, propaganda nasilnom akcijom,
Žak Elil, propaganda agitacije, propaganda integracije, pretpropaganda, hegemonija., The paper focuses on the communicological dimension of the terrorist act,
starting from the position that the violence is used to convey various messages in a
non-verbal way. Throughout the research into the propaganda of the deed, the
technique on which communicational tactics of terrorists are mostly based, the author
seeks to examine extensive ranges of communication strategies used by insurgent
groups against dominant hegemony. By combining the elements of Jacques Ellul's
theoretical conception of propaganda along with the cultural approach in the
interpretation of mechanisms in which hegemony operates, the author refutes
perspectives that deny rebellions’ possibilities for efficient realization of their
propaganda goals by using acts of violence. The author’s conclusion is based on three
arguments. Firstly, for modern propaganda, provoking the behavior of the audience
(ortopraxie) is a more important goal than influencing its attitudes (orthodoxy).
Secondly, it is possible to notice elements in the pre-propaganda field, which evade
hegemonic control, due to the contradiction between ideological narratives and the
real structure, and which insurgent propaganda may utilize. Lastly – by means of
terrorist acts, their performers address different types of audiences with different goals
simultaneously. The author concludes that the efficiency of propaganda can be
manifested in two manners: in the short term – when an act of violence represents a
direct “trigger” for the desired behavior of the audience; in the long term – by including
the act and provoked behavior in the network of memories, which becomes an element
of pre-propaganda that can be referred to in the future.",
publisher = "Institut za međunarodnu politiku i privredu : Beograd",
journal = "Međunarodni problemi",
title = "Terorizam kao vid političkog komuniciranja: upotreba propagande nasilnom akcijom u borbi oko hegemonije, Terrorism as a type of political communication: The use of propaganda of the deed in hegemonic struggles",
pages = "732-709",
number = "4",
volume = "72",
doi = "10.2298/MEDJP2004709O"
}
