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Hollywoodisation of Bollywood / Holivudizacija Bolivuda
(Institut za usmeravanje komunikacija, Novi Sad i Univerzitet u Beogradu - Fakultet političkih nauka, Beograd, 2010)
Process of new media occurrence and development helped by trade liberalization and economic growth in the end of the last century, marks the beginning of the period when people have become consumers of media entertainment, ...
Media representation of identities / Medijska reprezentacija grupnih identiteta
(Institut za usmeravanje komunikacija, Novi Sad i Univerzitet u Beogradu - Fakultet političkih nauka, Beograd, 2011)
Media representation of identities has been both theoretically and socially relevant topic since 1960s when two important changes occurred. First, the shift in the social sciences and the humanities known as 'the cultural ...
Journalism and media industry in Serbia: Challenges for national commercial media / Novinarstvo i medijska industrija u Srbiji - izazovi za nacionalne komercijalne medije
(Institut za usmeravanje komunikacija, Novi Sad i Univerzitet u Beogradu - Fakultet političkih nauka, Beograd, 2012)
The current media environment is uncertain: industry which is facing economic crisis and decline of advertising revenues, is urgently looking for new business models and innovative ways for attracting dispersing audiences. ...
Journalism and media industry in Serbia: Challenges and answers / Novinarstvo i medijska industrija u Srbiji - izazovi i odgovori
(Institut za usmeravanje komunikacija, Novi Sad i Univerzitet u Beogradu - Fakultet političkih nauka, Beograd, 2012)
This article provides a general overview and reflects upon major findings of the research project 'Profession at the Crossroads - Journalism at the Threshold of the Information Society'. The two year project was conducted ...
Gender stereotypes in Walt Disney cartoons / Rodni stereotipi u crtanim filmovima Volta Diznija
(Institut za usmeravanje komunikacija, Novi Sad i Univerzitet u Beogradu - Fakultet političkih nauka, Beograd, 2010)
Disney Corporation is one of the largest media corporations that creates children's culture all around the world. The Disney's images of innocence, magic and fun send to young generations massages and meanings which are ...
Journalism and media industry in Serbia: The struggle to retain professionalism / Novinarstvo i medijska industrija u Srbiji - borba za očuvanje profesionalizma
(Institut za usmeravanje komunikacija, Novi Sad i Univerzitet u Beogradu - Fakultet političkih nauka, Beograd, 2012)
This paper will show how the private media, incurred with a primarily professional goal and mission, deal with the challenges brought on by new technologies. The leaders in this group of media are local newspapers and radio ...
The two way symmetrical public relations and digital communication technologies: Between theory and praxis / Dvosmerni simetrični odnosi s javnošću i digitalne komunikacione tehnologije - između teorije i prakse
(Institut za usmeravanje komunikacija, Novi Sad i Univerzitet u Beogradu - Fakultet političkih nauka, Beograd, 2015)
This article discusses how PR profession adapts to the new communication technologies, namely the potential of social media for establishing reciprocal relations between clients and publics. Methodologically based on a ...
A critical analysis of two audience prototypes and their participatory dimensions
(Institut za usmeravanje komunikacija, Novi Sad i Univerzitet u Beogradu - Fakultet političkih nauka, Beograd, 2011)
This article discusses how the concept of audience theory has been developed within two basic intellectual traditions, resulting in two basic prototypes. On one side, there is the trajectory of the 'mass audience' that was ...
Non-verbal communication through colours in public appearances / Neverbalna komunikacija bojama u javnom nastupu
(Institut za usmeravanje komunikacija, Novi Sad i Univerzitet u Beogradu - Fakultet političkih nauka, Beograd, 2012)
Journalists and their sources, this way or another, are indeed public speakers. We all take that role sometimes in our lives, whether we are aware of it or not and not only through the media. We speak publicly - without ...
Press freedom in Serbia under the pressure of politics and money / Sloboda novinarstva u Srbiji pod pritiskom politike i novca
(Institut za usmeravanje komunikacija, Novi Sad i Univerzitet u Beogradu - Fakultet političkih nauka, Beograd, 2011)
The aim of this paper is to examine the level of achieved freedom of the media in Serbia, as well as the willingness of the journalistic community to resist external pressures and provide an answer to their basic professional ...