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Rodni stereotipi u crtanim filmovima Volta Diznija

dc.creatorMatović, Marijana
dc.date.accessioned2021-04-02T11:55:31Z
dc.date.available2021-04-02T11:55:31Z
dc.date.issued2010
dc.identifier.issn1452-7405
dc.identifier.urihttp://rfpn.fpn.bg.ac.rs/handle/123456789/261
dc.description.abstractDisney Corporation is one of the largest media corporations that creates children's culture all around the world. The Disney's images of innocence, magic and fun send to young generations massages and meanings which are strong means of socialization. They are supportive of social values that correspond to the prevailing relations of power in the society, values that should be 'taken for granted'. Disney does it trough his cartoons, movies for children and family movies, in addition with highly developed marketing techniques, creating the atmosphere that children grow out in, and get accustomed with. This paper analyzes the gender stereotypes and values that are mostly presented in movies made by Disney Corporation. Ten cartoons with princesses and princes were selected for analysis. From its first cartoon 'Snow-white and the seven dwarfs', gender roles are changing their forms, but the essence remains the same. The children are socialized with gender roles that are socially acceptable, that do not challenge the status quo and do not ask questions. System of values does not change, and its key element remains the domination of white male figure. .en
dc.description.abstractDizni korporacija jedna je od najvećih medijskih korporacija koja kreira dečiju kulturu širom sveta. Ona slikama nevinosti, magije i zabave, mladom naraštaju prenosi poruke i značenja, socijalizuje ih u vrednostima koje podržavaju odnose moći u društvu, a koje treba prihvatiti 'zdravo za gotovo'. Dizni to čini kroz svoje crtane filmove, filmove za decu i porodične filmove uz podršku visoko razvijenih marketinških tehnika stvarajući atmosferu u kojoj deca odrastaju, i na nju se privikavaju. Ovaj tekst se bavi analizom rodnih stereotipa i vrednosti koji se najčešće pojavljuju u crtanim filmovima Volta Diznija. Analizirano je deset crtanih filmova u kojima postoje princeze i prinčevi. Rodne uloge su od prvog Diznijevog dugometražnog filma 'Snežana i sedam patuljaka' menjale formu, ali je suština uvek ostajala ista. Posledica toga je socijalizacija dece u rodnim ulogama koje su opšte prihvatljive, koje ne remete poredak i ne postavljaju pitanja. Vrednosni sistem suštinski uvek ostaje isti, a njegov ključni momenat je dominacija belog muškarca. .sr
dc.publisherInstitut za usmeravanje komunikacija, Novi Sad i Univerzitet u Beogradu - Fakultet političkih nauka, Beograd
dc.rightsopenAccess
dc.sourceCM - časopis za upravljanje komuniciranjem
dc.subjectstereotypesen
dc.subjectgender stereotypesen
dc.subjectDisneyen
dc.subjectcartoonsen
dc.subjectchildrenen
dc.subjectstereotipisr
dc.subjectrodni stereotipisr
dc.subjectDiznisr
dc.subjectcrtani filmovisr
dc.subjectdecasr
dc.titleGender stereotypes in Walt Disney cartoonsen
dc.titleRodni stereotipi u crtanim filmovima Volta Diznijasr
dc.typearticle
dc.rights.licenseARR
dc.citation.epage121
dc.citation.issue15
dc.citation.other5(15): 107-121
dc.citation.spage107
dc.citation.volume5
dc.identifier.fulltexthttp://rfpn.fpn.bg.ac.rs/bitstream/id/130/258.pdf
dc.identifier.rcubconv_836
dc.type.versionpublishedVersion


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