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Savremena politička persuazija - novo ruho 'stare' propagande?

dc.creatorAtlagić, Siniša
dc.date.accessioned2021-04-02T11:58:03Z
dc.date.available2021-04-02T11:58:03Z
dc.date.issued2011
dc.identifier.issn2232-9641
dc.identifier.urihttp://rfpn.fpn.bg.ac.rs/handle/123456789/301
dc.description.abstractAn emphasized ideological approach to political propaganda, i.e. different understandings of the concept in the 20th century and at the beginning of the 21st century as well has been one of the author's main reasons to study such a topic. Though the concept of propaganda was first used in relation to western democracies and, at the same time, ' indoctrination ' was used in relation to totalitarian regimes, the term 'political propaganda' was quickly associated with 'non democratic', 'dictatorship', 'totalitarian' countries. Political propaganda has been understood in a pejorative way, as indoctrination, deception or fraud. At the same time, the concepts of political persuasion, publicity, government publicity, advertizing, public relations, information operations and others have been introduced in the western democracies. This paper aims to determine whether the rejection of political propaganda in the scientific literature in the West has been theoretically based and to give a scientific explanation for the differences between this concept and the concepts it has been replaced with.en
dc.description.abstractJedan od osnovnih razloga autorovog istraživanja na predloženu temu leži u naglašenom ideološkom pristupu političkoj propagandi, to jest u oprečnosti shvatanja pojma 'političkapropaganda' tokom 20. i napočetku 21. veka. Iako se u početku pojam 'propaganda' koristio za zapadne demokratije, dok se za totalitarne režime upotrebljavao izraz 'indoktrinacija', kasnije se pojam 'politička propaganda' vezuje za 'nedemokratske', 'diktatorske', 'totalitarne'države. Politička propaganda shvata se u pežorativnom smislu kao indoktrinacija, obmana, laž ili prevara. U isto vreme za zapadne demokratije koriste se termini 'politička persuazija', 'publicitet' (publicity) ili 'vladin publicite't (government publicity), 'oglašavanje ' (advertizing), 'odnosi sa javnošću' (public relations), 'informativne operacije' (information operations) i dr. Cilj ovog rada jeste da se odbacivanje opšteg pojma 'politička propaganda' u savremenoj zapadnoj literaturi i njegovo razlikovanje u odnosu na pomenute pojmove razmotre sa teorijskog stanovišta, odnosno da se dâ naučno objašnjenje ustanovljenih razlika o prirodi, odnosno sadržaju i obimu ovih pojmova. Autor rada nastoji da utvrdi da li je teorijski utemeljeno razgraničenje pojma 'politička propaganda' od drugih pojmova kojima se zamenjuje, kojima se apsolutizuju razlike između ovih pojmova i oni uspostavljaju kao posebni entiteti, a što onda rezultira i odbacivanjem pojma 'politička propaganda'.sr
dc.publisherUniverzitet u Banjoj Luci - Fakultet političkih nauka, Banja Luka i Institut za političke studije, Beograd
dc.rightsopenAccess
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.sourcePoliteia
dc.subjectpolitical propagandaen
dc.subjectpolitical persuasionen
dc.subjectpolitical marketingen
dc.subjectpublic diplomacyen
dc.subjectpsychological operationsen
dc.subjecttotal propagandaen
dc.subjecttotalitarian propagandaen
dc.subjectpolitička propagandasr
dc.subjectpolitičko ubeđivanjesr
dc.subjectpolitički marketingsr
dc.subjectjavna diplomatijasr
dc.subjectpsihološke operacijesr
dc.subjecttotalna propagandasr
dc.subjecttotalitarna propagandasr
dc.titleContemporary political persuasion: A new clothes to the old propagandaen
dc.titleSavremena politička persuazija - novo ruho 'stare' propagande?sr
dc.typearticle
dc.rights.licenseBY
dc.citation.epage290
dc.citation.issue2
dc.citation.other1(2): 275-290
dc.citation.spage275
dc.citation.volume1
dc.identifier.doi10.5937/pol1102275A
dc.identifier.fulltexthttp://rfpn.fpn.bg.ac.rs/bitstream/id/162/298.pdf
dc.identifier.rcubconv_1224
dc.type.versionpublishedVersion


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