Printed VS on-line media and challenges for editorial concepts: Example of news magazines in Serbia
Najuticajniji štampani mediji i uticaj interneta na uređivački koncept - on-lajn i štampana izdanja njuz magazina u Srbiji
Apstrakt
The paper examines the differences in editorial policy between the online and print editions of the two most famous and most influential Serbian news magazines - NIN and Vreme. All the elements of the editorial policies that exist in the modern media system are analyzed - media content (topics), internal agenda settings, form, media, visual and audio elements, gate keepers, readers/consumers, as well as the system of advertising and subscriptions. Based on four years of research, six months content analysis and interviewing the journalists employed in these newsrooms, it was found that only two elements of editorial policy can be defined as different between online and print editions. This implies unconformity regarding new media of the most important print media, e.g. media which addresses decision makers and the most educated part of the society.
Rad se bavi razlikom između uređivačkih politika on-lajn i štampanih izdanja dva najpoznatija i najuticajnija srpska nedeljnika - NIN i Vreme. Svi elementi uređivačke politike koji postoje u sistemu modernih medija su analizirani - medijski sadržaj (teme), unutrašnja agenda, forma, medij, vizuelni i audio elementi, čuvari kapija, čitaoci/konzumenti, kao i sistem pretplate i oglašavanja. Zaključak izveden na osnovu četvorogodišnjeg istraživanja, šestomesečne analize sadržaja i intervjua sa novinarima zaposlenim u analiziranim redakcijama, ukazuje da se samo dva elementa uređivačke politike razlikuju u štampanim i on-lajn izdanjima, što govori o neprilagođenosti novim medijima najvažnijih štampanih medija, odnosno medija koji se obraćaju donosiocima odluka i najobrazovanijem delu društva.
Ključne reči:
news magazines / editorial policy / the press / digital media / nedeljne novine / uređivačka politika / štampa / digitalni medijiIzvor:
Sociološki pregled, 2015, 49, 1, 47-69Izdavač:
- Sociološko društvo Srbije, Beograd
Kolekcije
Institucija/grupa
FPNTY - JOUR AU - Kljajić, Veselin AU - Kljajić, Milica PY - 2015 UR - http://rfpn.fpn.bg.ac.rs/handle/123456789/533 AB - The paper examines the differences in editorial policy between the online and print editions of the two most famous and most influential Serbian news magazines - NIN and Vreme. All the elements of the editorial policies that exist in the modern media system are analyzed - media content (topics), internal agenda settings, form, media, visual and audio elements, gate keepers, readers/consumers, as well as the system of advertising and subscriptions. Based on four years of research, six months content analysis and interviewing the journalists employed in these newsrooms, it was found that only two elements of editorial policy can be defined as different between online and print editions. This implies unconformity regarding new media of the most important print media, e.g. media which addresses decision makers and the most educated part of the society. AB - Rad se bavi razlikom između uređivačkih politika on-lajn i štampanih izdanja dva najpoznatija i najuticajnija srpska nedeljnika - NIN i Vreme. Svi elementi uređivačke politike koji postoje u sistemu modernih medija su analizirani - medijski sadržaj (teme), unutrašnja agenda, forma, medij, vizuelni i audio elementi, čuvari kapija, čitaoci/konzumenti, kao i sistem pretplate i oglašavanja. Zaključak izveden na osnovu četvorogodišnjeg istraživanja, šestomesečne analize sadržaja i intervjua sa novinarima zaposlenim u analiziranim redakcijama, ukazuje da se samo dva elementa uređivačke politike razlikuju u štampanim i on-lajn izdanjima, što govori o neprilagođenosti novim medijima najvažnijih štampanih medija, odnosno medija koji se obraćaju donosiocima odluka i najobrazovanijem delu društva. PB - Sociološko društvo Srbije, Beograd T2 - Sociološki pregled T1 - Printed VS on-line media and challenges for editorial concepts: Example of news magazines in Serbia T1 - Najuticajniji štampani mediji i uticaj interneta na uređivački koncept - on-lajn i štampana izdanja njuz magazina u Srbiji EP - 69 IS - 1 SP - 47 VL - 49 DO - 10.5937/socpreg1501047K ER -
@article{ author = "Kljajić, Veselin and Kljajić, Milica", year = "2015", abstract = "The paper examines the differences in editorial policy between the online and print editions of the two most famous and most influential Serbian news magazines - NIN and Vreme. All the elements of the editorial policies that exist in the modern media system are analyzed - media content (topics), internal agenda settings, form, media, visual and audio elements, gate keepers, readers/consumers, as well as the system of advertising and subscriptions. Based on four years of research, six months content analysis and interviewing the journalists employed in these newsrooms, it was found that only two elements of editorial policy can be defined as different between online and print editions. This implies unconformity regarding new media of the most important print media, e.g. media which addresses decision makers and the most educated part of the society., Rad se bavi razlikom između uređivačkih politika on-lajn i štampanih izdanja dva najpoznatija i najuticajnija srpska nedeljnika - NIN i Vreme. Svi elementi uređivačke politike koji postoje u sistemu modernih medija su analizirani - medijski sadržaj (teme), unutrašnja agenda, forma, medij, vizuelni i audio elementi, čuvari kapija, čitaoci/konzumenti, kao i sistem pretplate i oglašavanja. Zaključak izveden na osnovu četvorogodišnjeg istraživanja, šestomesečne analize sadržaja i intervjua sa novinarima zaposlenim u analiziranim redakcijama, ukazuje da se samo dva elementa uređivačke politike razlikuju u štampanim i on-lajn izdanjima, što govori o neprilagođenosti novim medijima najvažnijih štampanih medija, odnosno medija koji se obraćaju donosiocima odluka i najobrazovanijem delu društva.", publisher = "Sociološko društvo Srbije, Beograd", journal = "Sociološki pregled", title = "Printed VS on-line media and challenges for editorial concepts: Example of news magazines in Serbia, Najuticajniji štampani mediji i uticaj interneta na uređivački koncept - on-lajn i štampana izdanja njuz magazina u Srbiji", pages = "69-47", number = "1", volume = "49", doi = "10.5937/socpreg1501047K" }
Kljajić, V.,& Kljajić, M.. (2015). Printed VS on-line media and challenges for editorial concepts: Example of news magazines in Serbia. in Sociološki pregled Sociološko društvo Srbije, Beograd., 49(1), 47-69. https://doi.org/10.5937/socpreg1501047K
Kljajić V, Kljajić M. Printed VS on-line media and challenges for editorial concepts: Example of news magazines in Serbia. in Sociološki pregled. 2015;49(1):47-69. doi:10.5937/socpreg1501047K .
Kljajić, Veselin, Kljajić, Milica, "Printed VS on-line media and challenges for editorial concepts: Example of news magazines in Serbia" in Sociološki pregled, 49, no. 1 (2015):47-69, https://doi.org/10.5937/socpreg1501047K . .