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Šta je strateško političko komuniciranje?

dc.creatorAtlagić, Siniša
dc.creatorMitić, Aleksandar
dc.date.accessioned2021-04-02T12:16:41Z
dc.date.available2021-04-02T12:16:41Z
dc.date.issued2016
dc.identifier.issn1820-6700
dc.identifier.urihttp://rfpn.fpn.bg.ac.rs/handle/123456789/585
dc.description.abstractIn this paper the authors try to identify the basic elements of the definition of strategic political communication - its function and actors, as well as the types and means of communication and forms of promotion these actors use. Taking into account earlier definitions of this notion and descriptions of the related phenomena, they are trying to delineate this concept from those most often associated with – ‘public diplomacy’ and ‘political propaganda’. The authors draw attention to the importance of the Internet as a means of political communication and its contribution to changes in the strategy of organized political persuasion.en
dc.description.abstractU ovom tekstu autori nastoje da identifikuju osnovne elemente određenja strateškog komuniciranja u politici - funkciju, aktere te vrste i sredstva komunikacije i oblike promocije koji ovi koriste. Polazeći od mnoštva prethodnih određenja i opisa delatnosti pojave na koju se odnosi, oni pokušavaju da razgraniče ovaj pojam od pojmova sa kojim se najčešće dovode u vezu - “javna diplomatija” i “politička propaganda”. Ukazuju na značaj interneta kao sredstva političkog komuniciranja i njegov doprinos promenama u strategiji organizovane političke persuazije.sr
dc.publisherUniverzitet u Beogradu - Fakultet političkih nauka, Beograd
dc.relationinfo:eu-repo/grantAgreement/MESTD/Basic Research (BR or ON)/179076/RS//
dc.rightsopenAccess
dc.sourceGodišnjak Fakulteta političkih nauka
dc.subjectstrategic communicationen
dc.subjectpublic diplomacyen
dc.subjectpolitical propagandaen
dc.subjectpolitical persuasionen
dc.subjectimageen
dc.subjectstrateško komuniciranjesr
dc.subjectjavna diplomatijasr
dc.subjectpolitička propagandasr
dc.subjectpolitička persuazijasr
dc.subjectimidžsr
dc.titleWhat is strategic politicial communication?en
dc.titleŠta je strateško političko komuniciranje?sr
dc.typearticle
dc.rights.licenseARR
dc.citation.epage36
dc.citation.issue16
dc.citation.other10(16): 25-36
dc.citation.rankM51
dc.citation.spage25
dc.citation.volume10
dc.identifier.fulltexthttp://rfpn.fpn.bg.ac.rs/bitstream/id/390/582.pdf
dc.identifier.rcubhttps://hdl.handle.net/21.15107/rcub_rfpn_585
dc.type.versionpublishedVersion


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