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Local television as a business: Comparative perspectives of commercial television stations in Serbia / Lokalna televizija kao biznis - komparativne perspektive komercijalnih televizijskih stanica u Srbiji
(Univerzitet u Nišu, Niš, 2016)
The aim of this paper is to examine in which way the following factors influence TV owners‟ strategies for the development of television as a business in the turbulent media market of Serbia: 1) the size of the news market ...