Претраживање
Приказ резултата 1-1 од 1
A critical analysis of two audience prototypes and their participatory dimensions
(Institut za usmeravanje komunikacija, Novi Sad i Univerzitet u Beogradu - Fakultet političkih nauka, Beograd, 2011)
This article discusses how the concept of audience theory has been developed within two basic intellectual traditions, resulting in two basic prototypes. On one side, there is the trajectory of the 'mass audience' that was ...