Personalizacija politike u rusko-ukrajinskom ratu: polarizovani narativi u medijima

Abstract

U radu se analizira fenomen personalizacija politike u kontekstu rusko-ukrajinskog rata. Autori opisuju na koji način selebritizacija političkih lidera u ratnim okolnostima ima za cilj društvenu mobilizaciju, a potom i polarizaciju. Personalizovani pristup u prikazu rata oslonio se na već ranije ustanovljene forme selebritizacije političkih lidera, a kroz uporedan pregled predstavljanja Putina i Zelenskog analiziran je instrumentalizovani medijski prostor na globalnom, ali i nacionalnom nivou. Idealizovani ili demonizovani pri- kazi dva lidera svedoče medijsku instrumentalizaciju koja napušta okvire objektivnog izveštavanja i ovaploćuje se u neprekidnoj konzumeraciji infor- macija i dezinformacija u vezi sa ratnim dešavanjima.

This paper offers an analysis of the phenomenon of political personalization in the context of the Russian-Ukrainian war. The authors contend that the celebrity status of political leaders during times of war is aimed at mobilizing society, rather than providing objective reporting. By drawing upon established forms of ‘celebrity’, the study examines the personalized approach to the war through a comparative analysis of the presentations of Putin and Zelenski. The instrumentation of the media space at both the global and national levels is explored, whereby idealized or demonized representations of the two leaders reflect a departure from objective reporting. The consumption of information and misinformation pertaining to the war events perpetuates media instrumentation, contributing to a continuous cycle of consumption. This paper provides valuable insights into the complexities of media manipulation in the context of political conflict and its ramifications for public opinion and policy-making.