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Journalism in the service of public relations and marketing

Novinarstvo u službi PR-a i marketinga

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2009
196.pdf (134.2Kb)
Authors
Kljajić, Veselin
Article (Published version)
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Abstract
In times of mass media, it is impossible to act in political, business or commercial area without organized communication with public. In these conditions, public relations, promotional activities and marketing are having more and more important place in all areas of society. Serbian journalism offer forgets its basic functions, acting in the service or public relations and marketing of different organizations, institutions, companies or individuals. The most frequent journalism genre in which these activities are done is interview and its most frequent role is publicity.
Delovanje u političkoj areni, poslovnom ili komercijalnom polju, nezamislivo je bez organizovanog komuniciranje sa javnošću u eri masovnih medija. U takvim uslovima odnosi sa javnošću kao i promotivne aktivnosti i marketing zauzimaju sve značajnije mesto u svim oblastima društva. Srpski žurnalizam sve češće zapostavlja svoje osnovne funkcije, stavljajući se u službu PR-a i marketinga različitih organizacija, institucija, kompanija, pa i pojedinaca. Najčešći oblik novinarskog izražavanja u kome se realizuju ovakve aktivnosti jeste - intervju, a njegova najčešća uloga jeste upravo ostvarivanje publiciteta.
Keywords:
journalism / communication / PR / marketing / public / interview / žurnalizam / komunikacija / PR / marketing / javnost / intervju
Source:
Godišnjak Fakulteta političkih nauka, 2009, 3, 3, 379-387
Publisher:
  • Univerzitet u Beogradu - Fakultet političkih nauka, Beograd

ISSN: 1820-6700

[ Google Scholar ]
Handle
https://hdl.handle.net/21.15107/rcub_rfpn_199
URI
http://rfpn.fpn.bg.ac.rs/handle/123456789/199
Collections
  • Radovi istraživača / Researchers' papers
Institution/Community
FPN
TY  - JOUR
AU  - Kljajić, Veselin
PY  - 2009
UR  - http://rfpn.fpn.bg.ac.rs/handle/123456789/199
AB  - In times of mass media, it is impossible to act in political, business or commercial area without organized communication with public. In these conditions, public relations, promotional activities and marketing are having more and more important place in all areas of society. Serbian journalism offer forgets its basic functions, acting in the service or public relations and marketing of different organizations, institutions, companies or individuals. The most frequent journalism genre in which these activities are done is interview and its most frequent role is publicity.
AB  - Delovanje u političkoj areni, poslovnom ili komercijalnom polju, nezamislivo je bez organizovanog komuniciranje sa javnošću u eri masovnih medija. U takvim uslovima odnosi sa javnošću kao i promotivne aktivnosti i marketing zauzimaju sve značajnije mesto u svim oblastima društva. Srpski žurnalizam sve češće zapostavlja svoje osnovne funkcije, stavljajući se u službu PR-a i marketinga različitih organizacija, institucija, kompanija, pa i pojedinaca. Najčešći oblik novinarskog izražavanja u kome se realizuju ovakve aktivnosti jeste - intervju, a njegova najčešća uloga jeste upravo ostvarivanje publiciteta.
PB  - Univerzitet u Beogradu - Fakultet političkih nauka, Beograd
T2  - Godišnjak Fakulteta političkih nauka
T1  - Journalism in the service of public relations and marketing
T1  - Novinarstvo u službi PR-a i marketinga
EP  - 387
IS  - 3
SP  - 379
VL  - 3
ER  - 
@article{
author = "Kljajić, Veselin",
year = "2009",
abstract = "In times of mass media, it is impossible to act in political, business or commercial area without organized communication with public. In these conditions, public relations, promotional activities and marketing are having more and more important place in all areas of society. Serbian journalism offer forgets its basic functions, acting in the service or public relations and marketing of different organizations, institutions, companies or individuals. The most frequent journalism genre in which these activities are done is interview and its most frequent role is publicity., Delovanje u političkoj areni, poslovnom ili komercijalnom polju, nezamislivo je bez organizovanog komuniciranje sa javnošću u eri masovnih medija. U takvim uslovima odnosi sa javnošću kao i promotivne aktivnosti i marketing zauzimaju sve značajnije mesto u svim oblastima društva. Srpski žurnalizam sve češće zapostavlja svoje osnovne funkcije, stavljajući se u službu PR-a i marketinga različitih organizacija, institucija, kompanija, pa i pojedinaca. Najčešći oblik novinarskog izražavanja u kome se realizuju ovakve aktivnosti jeste - intervju, a njegova najčešća uloga jeste upravo ostvarivanje publiciteta.",
publisher = "Univerzitet u Beogradu - Fakultet političkih nauka, Beograd",
journal = "Godišnjak Fakulteta političkih nauka",
title = "Journalism in the service of public relations and marketing, Novinarstvo u službi PR-a i marketinga",
pages = "387-379",
number = "3",
volume = "3"
}
Kljajić, V.. (2009). Journalism in the service of public relations and marketing. in Godišnjak Fakulteta političkih nauka
Univerzitet u Beogradu - Fakultet političkih nauka, Beograd., 3(3), 379-387.
Kljajić V. Journalism in the service of public relations and marketing. in Godišnjak Fakulteta političkih nauka. 2009;3(3):379-387..
Kljajić, Veselin, "Journalism in the service of public relations and marketing" in Godišnjak Fakulteta političkih nauka, 3, no. 3 (2009):379-387.

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