Interpretativity of newspaper reporting

Abstract

Since the competition in the media market has been constantly growing in the last few decades, it could be expected that, fighting for citizens' trust, media contents would become of higher quality. However, we witness that quite opposite process is ongoing and that interpretation as the core characteristic of high quality press is often neglected in the newspaper reporting. In order for readers to understand the problems journalists write about, it is necessary to present much more than just factual information to them since every reader is interested in what is happening in the society he lives in, and even more so in how such happenings will effect him personally. Exactly for this reason, there is a need to look into the interpretativity of domestic press which has gained the highest readers' trust in the analyzed period, with the aim to determine the level of interpretativity and engaged journalist approach - the basic elements of credible interpretation, yet most often neglected.

Od kada je poslednjih nekoliko decenija konkurencija na medijskom tržištu konstantno počela da se uvećava, moglo se očekivati da će u borbi za poverenjem građana i medijski sadržaji postati sve kvalitetniji. Međutim, svedoci smo da se odvija upravo suprotan proces i da je interpretacija kao suštinska odlika kvalitetne štampe sve češće zapostavljena u novinskom izveštavanju. Da bi čitaoci razumeli probleme o kojima novinari pišu, neophodno im je predočiti mnogo više od bazičnih informacija, jer svakog čitaoca zanima šta se dešava u društvu u kojem živi, ali ga još više zanima kako će se ta dešavanja odraziti na njega lično. Upravo iz tog razloga postoji potreba da se ispita interpretativnost domaće štampe koja je u analiziranom periodu zaslužila najveće poverenje čitalaca, sa ciljem da se utvrdi stepen interpretativnosti i angažovanog novinarskog pristupa, osnovni elementi kredibilne interpretacije i najčešći propusti u radu novinara.