Methodological Approaches to Study of Interactivity in Communication Journals
Apstrakt
The aim of this paper is to map out the research around the concept of interactivity, as well as to point out the dominant streams and under-researched areas. It is based upon the content analysis of methods employed in articles published in five top-ranking communication journals over five year period (2006-10). The review of methods applied in research of interactivity is based upon distinction between social interactivity, textual interactivity and technical interactivity. This classification is further developed by adding the category of levels of interactivity, which allows further classification of different mediated practices. This leads to specification of nine theoretical subsets of interactivity as the main categories of the analysis of research articles. Within this matrix we have situated diverse methods that respond to conceptually different types and levels of audience/users interactivity. The analysis shows that scholarly focus lies within the low textual and the high so...cial interactive practices, whereas the high technical and high textual interactivity are under-researched areas. Investigations into the audience/users relations with texts are mainly orientated towards content analyses and surveys. High social interaction research is reviving the application of ethnographic methods, while the possibilities of technical interactivity are embraced not as an object but as a tool for research.
Ključne reči:
Interactivity / digital communication / research / methods / journals / top-ranking / papersIzvor:
Comunicar, 2013, 21, 41, 93-102Izdavač:
- GRUPO COMUNICAR, HUELVA
DOI: 10.3916/C41-2013-09
ISSN: 1134-3478
WoS: 000322593400011
Scopus: 2-s2.0-84884264076
Kolekcije
Institucija/grupa
FPNTY - JOUR AU - Milojević, Ana AU - Kleut, Jelena AU - Ninković, Danka PY - 2013 UR - http://rfpn.fpn.bg.ac.rs/handle/123456789/402 AB - The aim of this paper is to map out the research around the concept of interactivity, as well as to point out the dominant streams and under-researched areas. It is based upon the content analysis of methods employed in articles published in five top-ranking communication journals over five year period (2006-10). The review of methods applied in research of interactivity is based upon distinction between social interactivity, textual interactivity and technical interactivity. This classification is further developed by adding the category of levels of interactivity, which allows further classification of different mediated practices. This leads to specification of nine theoretical subsets of interactivity as the main categories of the analysis of research articles. Within this matrix we have situated diverse methods that respond to conceptually different types and levels of audience/users interactivity. The analysis shows that scholarly focus lies within the low textual and the high social interactive practices, whereas the high technical and high textual interactivity are under-researched areas. Investigations into the audience/users relations with texts are mainly orientated towards content analyses and surveys. High social interaction research is reviving the application of ethnographic methods, while the possibilities of technical interactivity are embraced not as an object but as a tool for research. PB - GRUPO COMUNICAR, HUELVA T2 - Comunicar T1 - Methodological Approaches to Study of Interactivity in Communication Journals EP - 102 IS - 41 SP - 93 VL - 21 DO - 10.3916/C41-2013-09 ER -
@article{ author = "Milojević, Ana and Kleut, Jelena and Ninković, Danka", year = "2013", abstract = "The aim of this paper is to map out the research around the concept of interactivity, as well as to point out the dominant streams and under-researched areas. It is based upon the content analysis of methods employed in articles published in five top-ranking communication journals over five year period (2006-10). The review of methods applied in research of interactivity is based upon distinction between social interactivity, textual interactivity and technical interactivity. This classification is further developed by adding the category of levels of interactivity, which allows further classification of different mediated practices. This leads to specification of nine theoretical subsets of interactivity as the main categories of the analysis of research articles. Within this matrix we have situated diverse methods that respond to conceptually different types and levels of audience/users interactivity. The analysis shows that scholarly focus lies within the low textual and the high social interactive practices, whereas the high technical and high textual interactivity are under-researched areas. Investigations into the audience/users relations with texts are mainly orientated towards content analyses and surveys. High social interaction research is reviving the application of ethnographic methods, while the possibilities of technical interactivity are embraced not as an object but as a tool for research.", publisher = "GRUPO COMUNICAR, HUELVA", journal = "Comunicar", title = "Methodological Approaches to Study of Interactivity in Communication Journals", pages = "102-93", number = "41", volume = "21", doi = "10.3916/C41-2013-09" }
Milojević, A., Kleut, J.,& Ninković, D.. (2013). Methodological Approaches to Study of Interactivity in Communication Journals. in Comunicar GRUPO COMUNICAR, HUELVA., 21(41), 93-102. https://doi.org/10.3916/C41-2013-09
Milojević A, Kleut J, Ninković D. Methodological Approaches to Study of Interactivity in Communication Journals. in Comunicar. 2013;21(41):93-102. doi:10.3916/C41-2013-09 .
Milojević, Ana, Kleut, Jelena, Ninković, Danka, "Methodological Approaches to Study of Interactivity in Communication Journals" in Comunicar, 21, no. 41 (2013):93-102, https://doi.org/10.3916/C41-2013-09 . .