The linuage of the margin and electronic media

Abstract

In this paper it will be analysed the language of the marginals on the media, which stresses more clearly the means of tribal language. It's more frequent to see ritual, ceremonial style of public speakers from the margins, only they occasionally insert somewhat disturbing vividness, they lower the main level of rhetorical culture and accent the possibilities for the intolerance. There begins an extraordinary negativity of the language norms. It is preached to be clear in public, but actually it is still spoken unclear and in determined or, as in many reality shows, privacy and private language expand. In such circumstances, possibilities for creative changes and innovations in language are strictly limited. Indirectly the language norm becomes relative and starts being marginalised.

U radu se analiziraa jezik margine na medijima kojim se potpunije ističe duh plemenskog jezika. Sve češća, obredno-stilska obraćanja marginalaca na medijima, osim što povremeno unose izvesnu uznemirujuću živost, snižavaju opšti nivo retoričke kulture i nagalašavaju mogućnosti posebne netolerancije. Tako se rađa svojevrsna negativna normiranost jezika. Propoveda se duh jasnosti na javnoj sceni, a u stvari se i dalje govori nejasno i neodređeno ili se, u brojnim rijalitijima, privatnost i privatni jezik ogoljuju do krajnjih granica. U takvim okolnostima, mogućnosti za stvaralačke promene i inovacije u jeziku jesu vrlo ograničene. Posredno se tako marginalizuje i relativizuje jezička norma.