Public diplomacy or foreign political propaganda: Where is the conceptual difference?

Abstract

The uncertainty comes from diffuse and arbitrary defining as well as the USA-ge of term "public diplomacy". in the article you can find a genesis of this term before its academic justification, the circumstances that lead to its aca-demic articulation and subsequent widespread affirmation through the role of element in the "soft power" concept by joseph nye. There are also parti-cular concepts which, according to the author of this article, exaggerate the extent of public diplomacy in terms of its participants, content and norma-tive contribution. an input to criticism of the mentioned positions has been proposed as well. in conclusion, the judgement is that public diplomacy does not offer a crucial difference in regard to political propaganda directed towards foreign countries.

Dilema istaknuta u naslovu teksta ishodi iz nepreciznosti i proizvoljnosti prilikom definisanja i upotrebe pojma "javna diplomatija". U tekstu je ra-zvijena geneza pojma pre njegovog akademskog utemeljenja, okolnosti koje su dovele do akademske artikulacije, a potom i široke afirmacije kroz ulogu elementa u koncepciji "meke moći" džozefa naja. iznete su karakteristične teze koje, prema sudu autora ovog članka, prenaglašavaju obuhvat javne di-plomatije u pogledima aktera, sadržaja i normativnih doprinosa. Ponuđen je prilog kritici pomenutih pozicija. Zaključak nosi stav da javna diplomatija suštinski ne nudi konceptualnu razliku u odnosu na pojam političke propa-gande usmerene prema inostranstvu.