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The role of vulgarism in reality shows in Serbia

Uloga vulgarizama u rijaliti programima u Srbiji

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2020
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Mirkov, Lidija
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Abstract
The style of expression in various media is a particular field of scientific research. Clarity of style implies that expressions appropriately convey certain information, but in reality programmes there are no essential facts that need to be expressed clearly. This implies the possibility of impairing the clarity of style and the use of a non-public lexical stock, such as vulgarisms. The increasing use of vulgarisms is evident in the reality programmes of Zadruga and Parovi, which are aired on the two Serbian commercial television stations with national frequency with the highest viewership, ratings and the longest daily and annual broadcasting times. Exploring the role of vulgarism in these shows provides a deeper insight into the editorial policies, discursive rules and creative freedoms of those who decide what is said and how it is said in the media. In this paper, a comparative study of the two most viewed reality programmes was made and several certainties regarding vulgarisms oc...curring on one or the other programme were highlighted, with a contextual review of the social, moral and creative role of expression in the reality programmes.

Stil izražavanja na medijima je posebno polje naučnog istraživanja. Jasnost stila podrazumeva da se koriste izrazi koji su podobni za iskazivanje određene informacije, ali u rijaliti programima nema suštinski važnih činjenica koje treba izraziti jasno. Otuda proističe mogućnost narušavanja svojstva jasnosti stila i upotreba leksičkog fonda koji nije podoban za javnost, kao što su vulgarizmi. Sve veća upotreba vulgarizama primetna je u rijaliti programima Zadruga i Parovi, što su rijaliti emisije na dve komercijalne televizije sa nacionalnom frekvencijom u Srbiji sa najvećom gledanošću i najdužim emitovanjem tokom dana i godine. Istraživanje uloge vulgarizama u tim emisijama omogućuje dublji uvid u uređivačke politike, diskurzivna pravila i kreativne slobode onih koji odlučuju o tome šta se govori i kako se govori na medijima. U ovom istraživanju napravljena je komparativna studija dva najgledanija rijaliti programa i ukazano je na nekoliko pravilnosti u vezi sa vulgarizmima koje se odv...ijaju na jednom ili drugom programu, uz kontekstualni osvrt na društvenu, moralnu i stvaralačku ulogu izražavanja u rijaliti programima.

Keywords:
style / vulgarism / reality / media / public discourse / stil / vulgarizam / rijaliti / mediji / javni diskurs
Source:
Kultura, 2020, 166, 104-118
Publisher:
  • Zavod za proučavanje kulturnog razvitka, Beograd
Funding / projects:
  • Serbia’s political identity in the regional and global context (RS-179076)

DOI: 10.5937/kultura2066104M

ISSN: 0023-5164

[ Google Scholar ]
URI
http://rfpn.fpn.bg.ac.rs/handle/123456789/787
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  • Radovi istraživača / Researchers' papers
Institution/Community
FPN
TY  - JOUR
AU  - Mirkov, Lidija
PY  - 2020
UR  - http://rfpn.fpn.bg.ac.rs/handle/123456789/787
AB  - The style of expression in various media is a particular field of scientific research. Clarity of style implies that expressions appropriately convey certain information, but in reality programmes there are no essential facts that need to be expressed clearly. This implies the possibility of impairing the clarity of style and the use of a non-public lexical stock, such as vulgarisms. The increasing use of vulgarisms is evident in the reality programmes of Zadruga and Parovi, which are aired on the two Serbian commercial television stations with national frequency with the highest viewership, ratings and the longest daily and annual broadcasting times. Exploring the role of vulgarism in these shows provides a deeper insight into the editorial policies, discursive rules and creative freedoms of those who decide what is said and how it is said in the media. In this paper, a comparative study of the two most viewed reality programmes was made and several certainties regarding vulgarisms occurring on one or the other programme were highlighted, with a contextual review of the social, moral and creative role of expression in the reality programmes.
AB  - Stil izražavanja na medijima je posebno polje naučnog istraživanja. Jasnost stila podrazumeva da se koriste izrazi koji su podobni za iskazivanje određene informacije, ali u rijaliti programima nema suštinski važnih činjenica koje treba izraziti jasno. Otuda proističe mogućnost narušavanja svojstva jasnosti stila i upotreba leksičkog fonda koji nije podoban za javnost, kao što su vulgarizmi. Sve veća upotreba vulgarizama primetna je u rijaliti programima Zadruga i Parovi, što su rijaliti emisije na dve komercijalne televizije sa nacionalnom frekvencijom u Srbiji sa najvećom gledanošću i najdužim emitovanjem tokom dana i godine. Istraživanje uloge vulgarizama u tim emisijama omogućuje dublji uvid u uređivačke politike, diskurzivna pravila i kreativne slobode onih koji odlučuju o tome šta se govori i kako se govori na medijima. U ovom istraživanju napravljena je komparativna studija dva najgledanija rijaliti programa i ukazano je na nekoliko pravilnosti u vezi sa vulgarizmima koje se odvijaju na jednom ili drugom programu, uz kontekstualni osvrt na društvenu, moralnu i stvaralačku ulogu izražavanja u rijaliti programima.
PB  - Zavod za proučavanje kulturnog razvitka, Beograd
T2  - Kultura
T1  - The role of vulgarism in reality shows in Serbia
T1  - Uloga vulgarizama u rijaliti programima u Srbiji
EP  - 118
IS  - 166
SP  - 104
DO  - 10.5937/kultura2066104M
ER  - 
@article{
author = "Mirkov, Lidija",
year = "2020",
abstract = "The style of expression in various media is a particular field of scientific research. Clarity of style implies that expressions appropriately convey certain information, but in reality programmes there are no essential facts that need to be expressed clearly. This implies the possibility of impairing the clarity of style and the use of a non-public lexical stock, such as vulgarisms. The increasing use of vulgarisms is evident in the reality programmes of Zadruga and Parovi, which are aired on the two Serbian commercial television stations with national frequency with the highest viewership, ratings and the longest daily and annual broadcasting times. Exploring the role of vulgarism in these shows provides a deeper insight into the editorial policies, discursive rules and creative freedoms of those who decide what is said and how it is said in the media. In this paper, a comparative study of the two most viewed reality programmes was made and several certainties regarding vulgarisms occurring on one or the other programme were highlighted, with a contextual review of the social, moral and creative role of expression in the reality programmes., Stil izražavanja na medijima je posebno polje naučnog istraživanja. Jasnost stila podrazumeva da se koriste izrazi koji su podobni za iskazivanje određene informacije, ali u rijaliti programima nema suštinski važnih činjenica koje treba izraziti jasno. Otuda proističe mogućnost narušavanja svojstva jasnosti stila i upotreba leksičkog fonda koji nije podoban za javnost, kao što su vulgarizmi. Sve veća upotreba vulgarizama primetna je u rijaliti programima Zadruga i Parovi, što su rijaliti emisije na dve komercijalne televizije sa nacionalnom frekvencijom u Srbiji sa najvećom gledanošću i najdužim emitovanjem tokom dana i godine. Istraživanje uloge vulgarizama u tim emisijama omogućuje dublji uvid u uređivačke politike, diskurzivna pravila i kreativne slobode onih koji odlučuju o tome šta se govori i kako se govori na medijima. U ovom istraživanju napravljena je komparativna studija dva najgledanija rijaliti programa i ukazano je na nekoliko pravilnosti u vezi sa vulgarizmima koje se odvijaju na jednom ili drugom programu, uz kontekstualni osvrt na društvenu, moralnu i stvaralačku ulogu izražavanja u rijaliti programima.",
publisher = "Zavod za proučavanje kulturnog razvitka, Beograd",
journal = "Kultura",
title = "The role of vulgarism in reality shows in Serbia, Uloga vulgarizama u rijaliti programima u Srbiji",
pages = "118-104",
number = "166",
doi = "10.5937/kultura2066104M"
}
Mirkov, L.. (2020). The role of vulgarism in reality shows in Serbia. in Kultura
Zavod za proučavanje kulturnog razvitka, Beograd.(166), 104-118.
https://doi.org/10.5937/kultura2066104M
Mirkov L. The role of vulgarism in reality shows in Serbia. in Kultura. 2020;(166):104-118.
doi:10.5937/kultura2066104M .
Mirkov, Lidija, "The role of vulgarism in reality shows in Serbia" in Kultura, no. 166 (2020):104-118,
https://doi.org/10.5937/kultura2066104M . .

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