Atlagić, Siniša

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  • Atlagić, Siniša (7)
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Author's Bibliography

Institucionalni uslovi konkurencije političkih ideja u Srbiji: Slučaj Regulatornog tela za elektronske medije

Atlagić, Siniša; Surčulija-Milojević, Jelena

(Institut za političke studije : Beograd, 2018)

TY  - JOUR
AU  - Atlagić, Siniša
AU  - Surčulija-Milojević, Jelena
PY  - 2018
UR  - http://rfpn.fpn.bg.ac.rs/handle/123456789/1010
AB  - Основно истраживачко питање на које аутори у раду настоје
да одговоре је јесу ли институционални услови у српском друштву
такви да омогућавају конкуренцију политичких идеја и видљивост различитих политичких опција у јавној сфери. Разматрањем
правне утемељености контроверзног (не)чињења Регулаторног
тела за електронске медије (РЕМ) поводом кампање за председничке изборе у Србији 2017. године и његове интерпретације
сопствене улоге аутори указују на постојање услова производње
ексклузивне слике света што су били налази и истраживача политичке и изборне комуникације још после одржаних првих парламентарних избора након обнове вишестраначја у Србији почетком
последње деценије прошлога века. Аутори указују на конкретне
мере у деловању РЕМ-а којима би се допринело квалитету изборне
и политичке комуникације.
AB  - This paper examines the institutional conditions of the Serbian
society for existing of the competition of political ideas and visibility of
different political options in the public sphere.
In the first part, two phases of the Regulatory Agency for Electronic Media (REM) in Serbia are identified. First, period from its establishment in 2003 until the adoption of media laws in 2014, and second, from 2014 onward. In the first phase, REM almost exclusively dealt with election campaigns, despite having many other topics to regulate by adoption of bylaws (such as protection of minors, copyright and other). In its second phase, especially during the Presidential election campaign in 2017, REM suddenly decided not to monitor the work of providers of audiovisual media services, but to react to complaints
instead. The official ratio behind it was that there were no sanctions
prescribed under the Law on Electronic Media, but also that the Law on
Elections of Members of Parliament should deal with the media during
electoral campaign.
In the second part, the opposite interpretation of the Law on
Electronic Media (LEM) is offered. Article 47, Para 1, Point 5. prescribes that there should be “equal representation without discrimination to registered political parties, coalitions and individual candidates during the election campaign”. Further on, Article 28 of LEM introduces measures for REM to enforce when providers of audiovisual services breach the rule of equal representation without discrimination. Those are rejection of the application for extension of the licence for offering of audiovisual services and not-issuing of the licence when in doubt that the provider of audiovisual services would not fulfil obligations related, among others, to equal presentation without discrimination of political actors during the election campaign.
The final part of the research concludes that institutionalized conditions in Serbia do not allow competition of political ideas. It also determines that the role of the entire society, together with political elites, should be to strengthen independent institutions that monitor the work of the media, especially during election campaigns.
To conclude, the proper regulation of media scene and implementation of such a regulatory framework has traditionally been completed when under pressure from abroad, only. The first drive was given by Council of Europe (CoE), for media laws passed in 2002 and 2003, as their adoption was one of the requirements for Serbia to become the CoE Member State. After Serbia has become the one, European Union has taken over the carrot and stick, so that major media documents,such as Media Strategy in 2011 or new package of media laws in 2014, were adopted as preconditions for Serbia to make a step forward on its European path. Therefore, shall we expect that the regulatory authority becomes a strong and independent Regulator, only when Serbia becomes close enough to its EU membership, so that such a body remains
one of the prerequisites for Serbia to become the full member of the
European Union?
PB  - Institut za političke studije : Beograd
T2  - Srpska politička misao
T1  - Institucionalni uslovi konkurencije političkih ideja u Srbiji: Slučaj Regulatornog tela za elektronske medije
T1  - Institutional Conditions for Competition of Political Ideas in Serbia: The Case of the Regulatory Authority for Electronic Media
EP  - 140
IS  - 3
SP  - 123
VL  - 61
DO  - 10.22182/spm.6132018.6
ER  - 
@article{
author = "Atlagić, Siniša and Surčulija-Milojević, Jelena",
year = "2018",
abstract = "Основно истраживачко питање на које аутори у раду настоје
да одговоре је јесу ли институционални услови у српском друштву
такви да омогућавају конкуренцију политичких идеја и видљивост различитих политичких опција у јавној сфери. Разматрањем
правне утемељености контроверзног (не)чињења Регулаторног
тела за електронске медије (РЕМ) поводом кампање за председничке изборе у Србији 2017. године и његове интерпретације
сопствене улоге аутори указују на постојање услова производње
ексклузивне слике света што су били налази и истраживача политичке и изборне комуникације још после одржаних првих парламентарних избора након обнове вишестраначја у Србији почетком
последње деценије прошлога века. Аутори указују на конкретне
мере у деловању РЕМ-а којима би се допринело квалитету изборне
и политичке комуникације., This paper examines the institutional conditions of the Serbian
society for existing of the competition of political ideas and visibility of
different political options in the public sphere.
In the first part, two phases of the Regulatory Agency for Electronic Media (REM) in Serbia are identified. First, period from its establishment in 2003 until the adoption of media laws in 2014, and second, from 2014 onward. In the first phase, REM almost exclusively dealt with election campaigns, despite having many other topics to regulate by adoption of bylaws (such as protection of minors, copyright and other). In its second phase, especially during the Presidential election campaign in 2017, REM suddenly decided not to monitor the work of providers of audiovisual media services, but to react to complaints
instead. The official ratio behind it was that there were no sanctions
prescribed under the Law on Electronic Media, but also that the Law on
Elections of Members of Parliament should deal with the media during
electoral campaign.
In the second part, the opposite interpretation of the Law on
Electronic Media (LEM) is offered. Article 47, Para 1, Point 5. prescribes that there should be “equal representation without discrimination to registered political parties, coalitions and individual candidates during the election campaign”. Further on, Article 28 of LEM introduces measures for REM to enforce when providers of audiovisual services breach the rule of equal representation without discrimination. Those are rejection of the application for extension of the licence for offering of audiovisual services and not-issuing of the licence when in doubt that the provider of audiovisual services would not fulfil obligations related, among others, to equal presentation without discrimination of political actors during the election campaign.
The final part of the research concludes that institutionalized conditions in Serbia do not allow competition of political ideas. It also determines that the role of the entire society, together with political elites, should be to strengthen independent institutions that monitor the work of the media, especially during election campaigns.
To conclude, the proper regulation of media scene and implementation of such a regulatory framework has traditionally been completed when under pressure from abroad, only. The first drive was given by Council of Europe (CoE), for media laws passed in 2002 and 2003, as their adoption was one of the requirements for Serbia to become the CoE Member State. After Serbia has become the one, European Union has taken over the carrot and stick, so that major media documents,such as Media Strategy in 2011 or new package of media laws in 2014, were adopted as preconditions for Serbia to make a step forward on its European path. Therefore, shall we expect that the regulatory authority becomes a strong and independent Regulator, only when Serbia becomes close enough to its EU membership, so that such a body remains
one of the prerequisites for Serbia to become the full member of the
European Union?",
publisher = "Institut za političke studije : Beograd",
journal = "Srpska politička misao",
title = "Institucionalni uslovi konkurencije političkih ideja u Srbiji: Slučaj Regulatornog tela za elektronske medije, Institutional Conditions for Competition of Political Ideas in Serbia: The Case of the Regulatory Authority for Electronic Media",
pages = "140-123",
number = "3",
volume = "61",
doi = "10.22182/spm.6132018.6"
}
Atlagić, S.,& Surčulija-Milojević, J.. (2018). Institucionalni uslovi konkurencije političkih ideja u Srbiji: Slučaj Regulatornog tela za elektronske medije. in Srpska politička misao
Institut za političke studije : Beograd., 61(3), 123-140.
https://doi.org/10.22182/spm.6132018.6
Atlagić S, Surčulija-Milojević J. Institucionalni uslovi konkurencije političkih ideja u Srbiji: Slučaj Regulatornog tela za elektronske medije. in Srpska politička misao. 2018;61(3):123-140.
doi:10.22182/spm.6132018.6 .
Atlagić, Siniša, Surčulija-Milojević, Jelena, "Institucionalni uslovi konkurencije političkih ideja u Srbiji: Slučaj Regulatornog tela za elektronske medije" in Srpska politička misao, 61, no. 3 (2018):123-140,
https://doi.org/10.22182/spm.6132018.6 . .

Political image of the world in the election poster in Serbia from 1990 to 2017

Atlagić, Siniša

(Institut za usmeravanje komunikacija, Novi Sad i Univerzitet u Beogradu - Fakultet političkih nauka, Beograd, 2018)

TY  - JOUR
AU  - Atlagić, Siniša
PY  - 2018
UR  - http://rfpn.fpn.bg.ac.rs/handle/123456789/657
AB  - The aim of this paper is to identify the elements of the political image of the world that the electoral actors in Serbia have been trying to develop through mass political communication from the re-establishment of the multiparty system to the present day. The author of the paper decided to accomplish the given goal by examining the application of basic psychological mechanisms of forming and maintaining the image of the world in crea-tion of electoral posters. The research was approached from the point of social psychology us-ing a constructivist approach. The basic method used in the research is a qualitative content analysis. The selection of posters was preceded by the determination of the so-called situation context factors -the socio-political circumstances in which the posters were created, which is related to the character of the basic method of research. Election campaigns, understood as the final stage in the long-term strategy of the propaganda performances of political ac-tors, were taken as the basic contextual framework for the interpretationof what the com-municator sought to say through the posters. The analysis of the posters used in the election campaigns run in 1997, 2000 and 2016 was carried out. The results of the analysis showed that, regarding the application of psychological mechanisms in creation of the "image of the world," the election poster in Serbia is complex. The conclusion is that the political "image of the world" of voters in Serbia created during the 1990s is similar to their current view of the political environment and that its basic characteristics are the identification with the state and pronounced stereotype of a strong leader.
AB  - Osnovni cilj u radu je da se identifikuju elementi političke slike sveta koju su izborni akteri u Srbiji nastojali da razviju kod građana od ponovnog uspo-stavljanja višestranačja do danas posredstvom masovne političke komunikacije. Autor rada opredelio se da realizuje zadati cilj ispitujući primenu osnovnih mehanizama realizacije strategije formiranja i održavanja "slike sveta" u kreiranju izbornih plakata. Istraživanju se pristupilo iz ugla socijalne psihologije primenom konstruktivističkog pristupa. Osnovna metoda primenjena u istraživanju je kvalitativna analiza sadržaja. Izboru konkretnih analiziranih plakata prethodilo je utvrđivanje činilaca tzv. kontek-sta situacije-društveno-političkih okolnosti u kojima su plakati kreirani što je u vezi sa karakterom osnovne metode istraživanja. Za osnovni kontekstualni okvir u tumače-nju onoga što je komunikator nastojao da kaže posredstvom plakata, uzete su izborne kampanje shvaćene kao krajnja faza u dugoročnoj strategiji propagandnog nastupa političkih subjekata. Izvršena je analiza plakata korišćenih u izbornim kampanjama iz 1997, 2000. i 2016. godine. Rezultati analize pokazali su da je, u pogledu primene psiholoških mehanizama kreiranja slike sveta, izborni plakat u Srbiji kompleksan. Za-ključak je i da je politička "slika sveta" birača u Srbiji iz devedesetih godina prošloga veka slična njegovoj aktuelnoj predstavi o političkom okruženju i da su njena osnovna karakteristika identifikacija sa državnom zajednicom i izražen stereotip o jakom lideru.
PB  - Institut za usmeravanje komunikacija, Novi Sad i Univerzitet u Beogradu - Fakultet političkih nauka, Beograd
T2  - CM: Communication and Media
T1  - Political image of the world in the election poster in Serbia from 1990 to 2017
T1  - Politička slika sveta na izbornom plakatu u Srbiji od 1990. do 2017. godine
EP  - 48
IS  - 43
SP  - 29
VL  - 13
DO  - 10.5937/comman13-18507
ER  - 
@article{
author = "Atlagić, Siniša",
year = "2018",
abstract = "The aim of this paper is to identify the elements of the political image of the world that the electoral actors in Serbia have been trying to develop through mass political communication from the re-establishment of the multiparty system to the present day. The author of the paper decided to accomplish the given goal by examining the application of basic psychological mechanisms of forming and maintaining the image of the world in crea-tion of electoral posters. The research was approached from the point of social psychology us-ing a constructivist approach. The basic method used in the research is a qualitative content analysis. The selection of posters was preceded by the determination of the so-called situation context factors -the socio-political circumstances in which the posters were created, which is related to the character of the basic method of research. Election campaigns, understood as the final stage in the long-term strategy of the propaganda performances of political ac-tors, were taken as the basic contextual framework for the interpretationof what the com-municator sought to say through the posters. The analysis of the posters used in the election campaigns run in 1997, 2000 and 2016 was carried out. The results of the analysis showed that, regarding the application of psychological mechanisms in creation of the "image of the world," the election poster in Serbia is complex. The conclusion is that the political "image of the world" of voters in Serbia created during the 1990s is similar to their current view of the political environment and that its basic characteristics are the identification with the state and pronounced stereotype of a strong leader., Osnovni cilj u radu je da se identifikuju elementi političke slike sveta koju su izborni akteri u Srbiji nastojali da razviju kod građana od ponovnog uspo-stavljanja višestranačja do danas posredstvom masovne političke komunikacije. Autor rada opredelio se da realizuje zadati cilj ispitujući primenu osnovnih mehanizama realizacije strategije formiranja i održavanja "slike sveta" u kreiranju izbornih plakata. Istraživanju se pristupilo iz ugla socijalne psihologije primenom konstruktivističkog pristupa. Osnovna metoda primenjena u istraživanju je kvalitativna analiza sadržaja. Izboru konkretnih analiziranih plakata prethodilo je utvrđivanje činilaca tzv. kontek-sta situacije-društveno-političkih okolnosti u kojima su plakati kreirani što je u vezi sa karakterom osnovne metode istraživanja. Za osnovni kontekstualni okvir u tumače-nju onoga što je komunikator nastojao da kaže posredstvom plakata, uzete su izborne kampanje shvaćene kao krajnja faza u dugoročnoj strategiji propagandnog nastupa političkih subjekata. Izvršena je analiza plakata korišćenih u izbornim kampanjama iz 1997, 2000. i 2016. godine. Rezultati analize pokazali su da je, u pogledu primene psiholoških mehanizama kreiranja slike sveta, izborni plakat u Srbiji kompleksan. Za-ključak je i da je politička "slika sveta" birača u Srbiji iz devedesetih godina prošloga veka slična njegovoj aktuelnoj predstavi o političkom okruženju i da su njena osnovna karakteristika identifikacija sa državnom zajednicom i izražen stereotip o jakom lideru.",
publisher = "Institut za usmeravanje komunikacija, Novi Sad i Univerzitet u Beogradu - Fakultet političkih nauka, Beograd",
journal = "CM: Communication and Media",
title = "Political image of the world in the election poster in Serbia from 1990 to 2017, Politička slika sveta na izbornom plakatu u Srbiji od 1990. do 2017. godine",
pages = "48-29",
number = "43",
volume = "13",
doi = "10.5937/comman13-18507"
}
Atlagić, S.. (2018). Political image of the world in the election poster in Serbia from 1990 to 2017. in CM: Communication and Media
Institut za usmeravanje komunikacija, Novi Sad i Univerzitet u Beogradu - Fakultet političkih nauka, Beograd., 13(43), 29-48.
https://doi.org/10.5937/comman13-18507
Atlagić S. Political image of the world in the election poster in Serbia from 1990 to 2017. in CM: Communication and Media. 2018;13(43):29-48.
doi:10.5937/comman13-18507 .
Atlagić, Siniša, "Political image of the world in the election poster in Serbia from 1990 to 2017" in CM: Communication and Media, 13, no. 43 (2018):29-48,
https://doi.org/10.5937/comman13-18507 . .

What is strategic politicial communication?

Atlagić, Siniša; Mitić, Aleksandar

(Univerzitet u Beogradu - Fakultet političkih nauka, Beograd, 2016)

TY  - JOUR
AU  - Atlagić, Siniša
AU  - Mitić, Aleksandar
PY  - 2016
UR  - http://rfpn.fpn.bg.ac.rs/handle/123456789/585
AB  - In this paper the authors try to identify the basic elements of the definition of strategic political communication - its function and actors, as well as the types and means of communication and forms of promotion these actors use. Taking into account earlier definitions of this notion and descriptions of the related phenomena, they are trying to delineate this concept from those most often associated with – ‘public diplomacy’ and ‘political propaganda’. The authors draw attention to the importance of the Internet as a means of political communication and its contribution to changes in the strategy of organized political persuasion.
AB  - U ovom tekstu autori nastoje da identifikuju osnovne elemente određenja strateškog komuniciranja u politici - funkciju, aktere te vrste i sredstva komunikacije i oblike promocije koji ovi koriste. Polazeći od mnoštva prethodnih određenja i opisa delatnosti pojave na koju se odnosi, oni pokušavaju da razgraniče ovaj pojam od pojmova sa kojim se najčešće dovode u vezu - “javna diplomatija” i “politička propaganda”. Ukazuju na značaj interneta kao sredstva političkog komuniciranja i njegov doprinos promenama u strategiji organizovane političke persuazije.
PB  - Univerzitet u Beogradu - Fakultet političkih nauka, Beograd
T2  - Godišnjak Fakulteta političkih nauka
T1  - What is strategic politicial communication?
T1  - Šta je strateško političko komuniciranje?
EP  - 36
IS  - 16
SP  - 25
VL  - 10
UR  - https://hdl.handle.net/21.15107/rcub_rfpn_585
ER  - 
@article{
author = "Atlagić, Siniša and Mitić, Aleksandar",
year = "2016",
abstract = "In this paper the authors try to identify the basic elements of the definition of strategic political communication - its function and actors, as well as the types and means of communication and forms of promotion these actors use. Taking into account earlier definitions of this notion and descriptions of the related phenomena, they are trying to delineate this concept from those most often associated with – ‘public diplomacy’ and ‘political propaganda’. The authors draw attention to the importance of the Internet as a means of political communication and its contribution to changes in the strategy of organized political persuasion., U ovom tekstu autori nastoje da identifikuju osnovne elemente određenja strateškog komuniciranja u politici - funkciju, aktere te vrste i sredstva komunikacije i oblike promocije koji ovi koriste. Polazeći od mnoštva prethodnih određenja i opisa delatnosti pojave na koju se odnosi, oni pokušavaju da razgraniče ovaj pojam od pojmova sa kojim se najčešće dovode u vezu - “javna diplomatija” i “politička propaganda”. Ukazuju na značaj interneta kao sredstva političkog komuniciranja i njegov doprinos promenama u strategiji organizovane političke persuazije.",
publisher = "Univerzitet u Beogradu - Fakultet političkih nauka, Beograd",
journal = "Godišnjak Fakulteta političkih nauka",
title = "What is strategic politicial communication?, Šta je strateško političko komuniciranje?",
pages = "36-25",
number = "16",
volume = "10",
url = "https://hdl.handle.net/21.15107/rcub_rfpn_585"
}
Atlagić, S.,& Mitić, A.. (2016). What is strategic politicial communication?. in Godišnjak Fakulteta političkih nauka
Univerzitet u Beogradu - Fakultet političkih nauka, Beograd., 10(16), 25-36.
https://hdl.handle.net/21.15107/rcub_rfpn_585
Atlagić S, Mitić A. What is strategic politicial communication?. in Godišnjak Fakulteta političkih nauka. 2016;10(16):25-36.
https://hdl.handle.net/21.15107/rcub_rfpn_585 .
Atlagić, Siniša, Mitić, Aleksandar, "What is strategic politicial communication?" in Godišnjak Fakulteta političkih nauka, 10, no. 16 (2016):25-36,
https://hdl.handle.net/21.15107/rcub_rfpn_585 .

Towards the problem of Russia's image abroad: the example of Serbia

Atlagić, Siniša

(Russian Acad Sciences-Inst Philosophy, Moscow, 2015)

TY  - JOUR
AU  - Atlagić, Siniša
PY  - 2015
UR  - http://rfpn.fpn.bg.ac.rs/handle/123456789/512
AB  - From the viewpoint of values as the basic element of politics, the author discusses the significance of public image for the development of individual views on political personalities, processes and events. In political perspective, the public image can be regarded as potential means of implementing the interests of a given subject of politics; hence the problem of Russia's insufficiently taking advantage of her invariably positive image in Serbia for the sake of pursuing her interests in that country. Serbia is a country where any mention of Russia or anything connected with Russia immediately evokes positive emotions; a stable positive image, however, is in itself no guarantee that Serbian general public or individual Serbs would opt for the "Russian way" in politics or economy. The answer to the question as to what steps Russia should undertake in order to prompt the citizens of Serbia to give practical support to the increase of Russian influence in their country lies, according to the author, within the fact that, on the one hand, Russia's image is largely determined by the priorities of her policy and her readiness to invest in the promotion of her own image, whereas on the other hand, one must take into account that Serbs are expecting first to see Russia attain victories on the internal, and above all on the economic front, and to witness the growing well-being of the Russian population: only in the latter case would the Russian standard of life be deemed attractive.
PB  - Russian Acad Sciences-Inst Philosophy, Moscow
T2  - Filosofskii Zhurnal
T1  - Towards the problem of Russia's image abroad: the example of Serbia
EP  - 120
IS  - 1
SP  - 107
VL  - 8
UR  - https://hdl.handle.net/21.15107/rcub_rfpn_512
ER  - 
@article{
author = "Atlagić, Siniša",
year = "2015",
abstract = "From the viewpoint of values as the basic element of politics, the author discusses the significance of public image for the development of individual views on political personalities, processes and events. In political perspective, the public image can be regarded as potential means of implementing the interests of a given subject of politics; hence the problem of Russia's insufficiently taking advantage of her invariably positive image in Serbia for the sake of pursuing her interests in that country. Serbia is a country where any mention of Russia or anything connected with Russia immediately evokes positive emotions; a stable positive image, however, is in itself no guarantee that Serbian general public or individual Serbs would opt for the "Russian way" in politics or economy. The answer to the question as to what steps Russia should undertake in order to prompt the citizens of Serbia to give practical support to the increase of Russian influence in their country lies, according to the author, within the fact that, on the one hand, Russia's image is largely determined by the priorities of her policy and her readiness to invest in the promotion of her own image, whereas on the other hand, one must take into account that Serbs are expecting first to see Russia attain victories on the internal, and above all on the economic front, and to witness the growing well-being of the Russian population: only in the latter case would the Russian standard of life be deemed attractive.",
publisher = "Russian Acad Sciences-Inst Philosophy, Moscow",
journal = "Filosofskii Zhurnal",
title = "Towards the problem of Russia's image abroad: the example of Serbia",
pages = "120-107",
number = "1",
volume = "8",
url = "https://hdl.handle.net/21.15107/rcub_rfpn_512"
}
Atlagić, S.. (2015). Towards the problem of Russia's image abroad: the example of Serbia. in Filosofskii Zhurnal
Russian Acad Sciences-Inst Philosophy, Moscow., 8(1), 107-120.
https://hdl.handle.net/21.15107/rcub_rfpn_512
Atlagić S. Towards the problem of Russia's image abroad: the example of Serbia. in Filosofskii Zhurnal. 2015;8(1):107-120.
https://hdl.handle.net/21.15107/rcub_rfpn_512 .
Atlagić, Siniša, "Towards the problem of Russia's image abroad: the example of Serbia" in Filosofskii Zhurnal, 8, no. 1 (2015):107-120,
https://hdl.handle.net/21.15107/rcub_rfpn_512 .
1

Political propaganda: Different understandings of the concept and its function

Atlagić, Siniša

(Institut za političke studije, Beograd, 2011)

TY  - JOUR
AU  - Atlagić, Siniša
PY  - 2011
UR  - http://rfpn.fpn.bg.ac.rs/handle/123456789/275
AB  - In the scientific literature in the West the concepts 'political persuasion', 'information policy', 'advertizing', 'political marketing', 'public diplomacy' and others have been introduced and used instead of the concept 'political propaganda'. This paper aims to determine whether the rejection of 'political propaganda' has been theoretically based and to give a scientific explanation for the differences between this concept and the concepts it has been replaced with.
AB  - Cilj ovog rada jeste da se odbacivanje opšteg pojma 'politička propaganda' u savremenoj zapadnoj literaturi i njegovo razlikovanje u odnosu na pojmove 'politička persuazija', 'informativna politika', 'oglašavanje', 'politički marketing', 'javna diplomatija' i dr. razmotre sa teorijskog stanovišta, odnosno da se dâ naučno objašnjenje ustanovljenih razlika o prirodi, odnosno sadržaju i obimu ovih pojmova. Autor rada nastoji da utvrdi da li je teorijski utemeljeno razgraničenje pojma 'politička propaganda' od drugih pojmova kojima se zamenjuje, kojima se apsolutizuju razlike između ovih pojmova i oni uspostavljaju kao posebni entiteti, a što onda rezultira i odbacivanjem pojma 'politička propaganda'.
PB  - Institut za političke studije, Beograd
T2  - Politička revija
T1  - Political propaganda: Different understandings of the concept and its function
T1  - Politička propaganda - različita shvatanja pojma i funkcije
EP  - 510
IS  - 4
SP  - 491
VL  - 10
UR  - https://hdl.handle.net/21.15107/rcub_rfpn_275
ER  - 
@article{
author = "Atlagić, Siniša",
year = "2011",
abstract = "In the scientific literature in the West the concepts 'political persuasion', 'information policy', 'advertizing', 'political marketing', 'public diplomacy' and others have been introduced and used instead of the concept 'political propaganda'. This paper aims to determine whether the rejection of 'political propaganda' has been theoretically based and to give a scientific explanation for the differences between this concept and the concepts it has been replaced with., Cilj ovog rada jeste da se odbacivanje opšteg pojma 'politička propaganda' u savremenoj zapadnoj literaturi i njegovo razlikovanje u odnosu na pojmove 'politička persuazija', 'informativna politika', 'oglašavanje', 'politički marketing', 'javna diplomatija' i dr. razmotre sa teorijskog stanovišta, odnosno da se dâ naučno objašnjenje ustanovljenih razlika o prirodi, odnosno sadržaju i obimu ovih pojmova. Autor rada nastoji da utvrdi da li je teorijski utemeljeno razgraničenje pojma 'politička propaganda' od drugih pojmova kojima se zamenjuje, kojima se apsolutizuju razlike između ovih pojmova i oni uspostavljaju kao posebni entiteti, a što onda rezultira i odbacivanjem pojma 'politička propaganda'.",
publisher = "Institut za političke studije, Beograd",
journal = "Politička revija",
title = "Political propaganda: Different understandings of the concept and its function, Politička propaganda - različita shvatanja pojma i funkcije",
pages = "510-491",
number = "4",
volume = "10",
url = "https://hdl.handle.net/21.15107/rcub_rfpn_275"
}
Atlagić, S.. (2011). Political propaganda: Different understandings of the concept and its function. in Politička revija
Institut za političke studije, Beograd., 10(4), 491-510.
https://hdl.handle.net/21.15107/rcub_rfpn_275
Atlagić S. Political propaganda: Different understandings of the concept and its function. in Politička revija. 2011;10(4):491-510.
https://hdl.handle.net/21.15107/rcub_rfpn_275 .
Atlagić, Siniša, "Political propaganda: Different understandings of the concept and its function" in Politička revija, 10, no. 4 (2011):491-510,
https://hdl.handle.net/21.15107/rcub_rfpn_275 .

Contemporary political persuasion: A new clothes to the old propaganda

Atlagić, Siniša

(Univerzitet u Banjoj Luci - Fakultet političkih nauka, Banja Luka i Institut za političke studije, Beograd, 2011)

TY  - JOUR
AU  - Atlagić, Siniša
PY  - 2011
UR  - http://rfpn.fpn.bg.ac.rs/handle/123456789/301
AB  - An emphasized ideological approach to political propaganda, i.e. different understandings of the concept in the 20th century and at the beginning of the 21st century as well has been one of the author's main reasons to study such a topic. Though the concept of propaganda was first used in relation to western democracies and, at the same time, ' indoctrination ' was used in relation to totalitarian regimes, the term 'political propaganda' was quickly associated with 'non democratic', 'dictatorship', 'totalitarian' countries. Political propaganda has been understood in a pejorative way, as indoctrination, deception or fraud. At the same time, the concepts of political persuasion, publicity, government publicity, advertizing, public relations, information operations and others have been introduced in the western democracies. This paper aims to determine whether the rejection of political propaganda in the scientific literature in the West has been theoretically based and to give a scientific explanation for the differences between this concept and the concepts it has been replaced with.
AB  - Jedan od osnovnih razloga autorovog istraživanja na predloženu temu leži u naglašenom ideološkom pristupu političkoj propagandi, to jest u oprečnosti shvatanja pojma 'političkapropaganda' tokom 20. i napočetku 21. veka. Iako se u početku pojam 'propaganda' koristio za zapadne demokratije, dok se za totalitarne režime upotrebljavao izraz 'indoktrinacija', kasnije se pojam 'politička propaganda' vezuje za 'nedemokratske', 'diktatorske', 'totalitarne'države. Politička propaganda shvata se u pežorativnom smislu kao indoktrinacija, obmana, laž ili prevara. U isto vreme za zapadne demokratije koriste se termini 'politička persuazija', 'publicitet' (publicity) ili 'vladin publicite't (government publicity), 'oglašavanje ' (advertizing), 'odnosi sa javnošću' (public relations), 'informativne operacije' (information operations) i dr. Cilj ovog rada jeste da se odbacivanje opšteg pojma 'politička propaganda' u savremenoj zapadnoj literaturi i njegovo razlikovanje u odnosu na pomenute pojmove razmotre sa teorijskog stanovišta, odnosno da se dâ naučno objašnjenje ustanovljenih razlika o prirodi, odnosno sadržaju i obimu ovih pojmova. Autor rada nastoji da utvrdi da li je teorijski utemeljeno razgraničenje pojma 'politička propaganda' od drugih pojmova kojima se zamenjuje, kojima se apsolutizuju razlike između ovih pojmova i oni uspostavljaju kao posebni entiteti, a što onda rezultira i odbacivanjem pojma 'politička propaganda'.
PB  - Univerzitet u Banjoj Luci - Fakultet političkih nauka, Banja Luka i Institut za političke studije, Beograd
T2  - Politeia
T1  - Contemporary political persuasion: A new clothes to the old propaganda
T1  - Savremena politička persuazija - novo ruho 'stare' propagande?
EP  - 290
IS  - 2
SP  - 275
VL  - 1
DO  - 10.5937/pol1102275A
ER  - 
@article{
author = "Atlagić, Siniša",
year = "2011",
abstract = "An emphasized ideological approach to political propaganda, i.e. different understandings of the concept in the 20th century and at the beginning of the 21st century as well has been one of the author's main reasons to study such a topic. Though the concept of propaganda was first used in relation to western democracies and, at the same time, ' indoctrination ' was used in relation to totalitarian regimes, the term 'political propaganda' was quickly associated with 'non democratic', 'dictatorship', 'totalitarian' countries. Political propaganda has been understood in a pejorative way, as indoctrination, deception or fraud. At the same time, the concepts of political persuasion, publicity, government publicity, advertizing, public relations, information operations and others have been introduced in the western democracies. This paper aims to determine whether the rejection of political propaganda in the scientific literature in the West has been theoretically based and to give a scientific explanation for the differences between this concept and the concepts it has been replaced with., Jedan od osnovnih razloga autorovog istraživanja na predloženu temu leži u naglašenom ideološkom pristupu političkoj propagandi, to jest u oprečnosti shvatanja pojma 'političkapropaganda' tokom 20. i napočetku 21. veka. Iako se u početku pojam 'propaganda' koristio za zapadne demokratije, dok se za totalitarne režime upotrebljavao izraz 'indoktrinacija', kasnije se pojam 'politička propaganda' vezuje za 'nedemokratske', 'diktatorske', 'totalitarne'države. Politička propaganda shvata se u pežorativnom smislu kao indoktrinacija, obmana, laž ili prevara. U isto vreme za zapadne demokratije koriste se termini 'politička persuazija', 'publicitet' (publicity) ili 'vladin publicite't (government publicity), 'oglašavanje ' (advertizing), 'odnosi sa javnošću' (public relations), 'informativne operacije' (information operations) i dr. Cilj ovog rada jeste da se odbacivanje opšteg pojma 'politička propaganda' u savremenoj zapadnoj literaturi i njegovo razlikovanje u odnosu na pomenute pojmove razmotre sa teorijskog stanovišta, odnosno da se dâ naučno objašnjenje ustanovljenih razlika o prirodi, odnosno sadržaju i obimu ovih pojmova. Autor rada nastoji da utvrdi da li je teorijski utemeljeno razgraničenje pojma 'politička propaganda' od drugih pojmova kojima se zamenjuje, kojima se apsolutizuju razlike između ovih pojmova i oni uspostavljaju kao posebni entiteti, a što onda rezultira i odbacivanjem pojma 'politička propaganda'.",
publisher = "Univerzitet u Banjoj Luci - Fakultet političkih nauka, Banja Luka i Institut za političke studije, Beograd",
journal = "Politeia",
title = "Contemporary political persuasion: A new clothes to the old propaganda, Savremena politička persuazija - novo ruho 'stare' propagande?",
pages = "290-275",
number = "2",
volume = "1",
doi = "10.5937/pol1102275A"
}
Atlagić, S.. (2011). Contemporary political persuasion: A new clothes to the old propaganda. in Politeia
Univerzitet u Banjoj Luci - Fakultet političkih nauka, Banja Luka i Institut za političke studije, Beograd., 1(2), 275-290.
https://doi.org/10.5937/pol1102275A
Atlagić S. Contemporary political persuasion: A new clothes to the old propaganda. in Politeia. 2011;1(2):275-290.
doi:10.5937/pol1102275A .
Atlagić, Siniša, "Contemporary political persuasion: A new clothes to the old propaganda" in Politeia, 1, no. 2 (2011):275-290,
https://doi.org/10.5937/pol1102275A . .

Totalni politički marketing - kraj političke propagande? - Zoran Đ. Slavujević: Političko komuniciranje, politička propaganda, politički marketing, Beograd, 2009

Atlagić, Siniša

(Institut za usmeravanje komunikacija, Novi Sad i Univerzitet u Beogradu - Fakultet političkih nauka, Beograd, 2010)

TY  - JOUR
AU  - Atlagić, Siniša
PY  - 2010
UR  - http://rfpn.fpn.bg.ac.rs/handle/123456789/272
PB  - Institut za usmeravanje komunikacija, Novi Sad i Univerzitet u Beogradu - Fakultet političkih nauka, Beograd
T2  - CM - časopis za upravljanje komuniciranjem
T1  - Totalni politički marketing - kraj političke propagande? - Zoran Đ. Slavujević: Političko komuniciranje, politička propaganda, politički marketing, Beograd, 2009
EP  - 166
IS  - 15
SP  - 163
VL  - 5
UR  - https://hdl.handle.net/21.15107/rcub_rfpn_272
ER  - 
@article{
author = "Atlagić, Siniša",
year = "2010",
publisher = "Institut za usmeravanje komunikacija, Novi Sad i Univerzitet u Beogradu - Fakultet političkih nauka, Beograd",
journal = "CM - časopis za upravljanje komuniciranjem",
title = "Totalni politički marketing - kraj političke propagande? - Zoran Đ. Slavujević: Političko komuniciranje, politička propaganda, politički marketing, Beograd, 2009",
pages = "166-163",
number = "15",
volume = "5",
url = "https://hdl.handle.net/21.15107/rcub_rfpn_272"
}
Atlagić, S.. (2010). Totalni politički marketing - kraj političke propagande? - Zoran Đ. Slavujević: Političko komuniciranje, politička propaganda, politički marketing, Beograd, 2009. in CM - časopis za upravljanje komuniciranjem
Institut za usmeravanje komunikacija, Novi Sad i Univerzitet u Beogradu - Fakultet političkih nauka, Beograd., 5(15), 163-166.
https://hdl.handle.net/21.15107/rcub_rfpn_272
Atlagić S. Totalni politički marketing - kraj političke propagande? - Zoran Đ. Slavujević: Političko komuniciranje, politička propaganda, politički marketing, Beograd, 2009. in CM - časopis za upravljanje komuniciranjem. 2010;5(15):163-166.
https://hdl.handle.net/21.15107/rcub_rfpn_272 .
Atlagić, Siniša, "Totalni politički marketing - kraj političke propagande? - Zoran Đ. Slavujević: Političko komuniciranje, politička propaganda, politički marketing, Beograd, 2009" in CM - časopis za upravljanje komuniciranjem, 5, no. 15 (2010):163-166,
https://hdl.handle.net/21.15107/rcub_rfpn_272 .