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The two way symmetrical public relations and digital communication technologies: Between theory and praxis / Dvosmerni simetrični odnosi s javnošću i digitalne komunikacione tehnologije - između teorije i prakse
(Institut za usmeravanje komunikacija, Novi Sad i Univerzitet u Beogradu - Fakultet političkih nauka, Beograd, 2015)
This article discusses how PR profession adapts to the new communication technologies, namely the potential of social media for establishing reciprocal relations between clients and publics. Methodologically based on a ...
Reporting the European Union in the Serbian national radio newscasts / Izveštavanje o Evropskoj uniji u informativnim programima nacionalnih radio stanica u Srbiji
(Institut za usmeravanje komunikacija, Novi Sad i Univerzitet u Beogradu - Fakultet političkih nauka, Beograd, 2015)
The visibility of the European Union in the media has been largely researched in contemporary scholarship. The EU reporting is mostly analyzed in regard to national print media and TV stations across Europe. Relevant studies ...