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A critical analysis of two audience prototypes and their participatory dimensions
(Institut za usmeravanje komunikacija, Novi Sad i Univerzitet u Beogradu - Fakultet političkih nauka, Beograd, 2011)
This article discusses how the concept of audience theory has been developed within two basic intellectual traditions, resulting in two basic prototypes. On one side, there is the trajectory of the 'mass audience' that was ...
Citizens journalism: Chances and challenges for professional journalism / Građansko novinarstvo - šanse i izazovi za novinarsku profesiju
(Institut za usmeravanje komunikacija, Novi Sad i Univerzitet u Beogradu - Fakultet političkih nauka, Beograd, 2011)
This paper aims to present the advantages and disadvantages of citizen journalism through historical evolution of this phenomenon in Serbia and throughout the world, as well as to present the challenges faced by professional ...
The two way symmetrical public relations and digital communication technologies: Between theory and praxis / Dvosmerni simetrični odnosi s javnošću i digitalne komunikacione tehnologije - između teorije i prakse
(Institut za usmeravanje komunikacija, Novi Sad i Univerzitet u Beogradu - Fakultet političkih nauka, Beograd, 2015)
This article discusses how PR profession adapts to the new communication technologies, namely the potential of social media for establishing reciprocal relations between clients and publics. Methodologically based on a ...
Journalism and media industry in Serbia: The struggle to retain professionalism / Novinarstvo i medijska industrija u Srbiji - borba za očuvanje profesionalizma
(Institut za usmeravanje komunikacija, Novi Sad i Univerzitet u Beogradu - Fakultet političkih nauka, Beograd, 2012)
This paper will show how the private media, incurred with a primarily professional goal and mission, deal with the challenges brought on by new technologies. The leaders in this group of media are local newspapers and radio ...
Reporting the European Union in the Serbian national radio newscasts / Izveštavanje o Evropskoj uniji u informativnim programima nacionalnih radio stanica u Srbiji
(Institut za usmeravanje komunikacija, Novi Sad i Univerzitet u Beogradu - Fakultet političkih nauka, Beograd, 2015)
The visibility of the European Union in the media has been largely researched in contemporary scholarship. The EU reporting is mostly analyzed in regard to national print media and TV stations across Europe. Relevant studies ...
Pripovedanje u novinarstvu kao žanrovski postupak / Storytelling in journalism as the new genre procedure
(Novi Sad : Institut za usmeravanje komunikacijaBeograd : Fakultet političkih nauka, 2019)
U ovom radu su date definicije pripovedanja i novinarskog pripovedanja u naučnom diskursu, kao i distinkcija tih pojmova kada su u vezi sa medijima. Da bi se bliže odredilo pripovedanje u medijima, treba objasniti šta ...