Претраживање
Приказ резултата 1-10 од 20
Journalism and media industry in Serbia: Professional gain, economic loss / Novinarstvo i medijska industrija u Srbiji - profesionalni dobitak, ekonomski gubitak
(Institut za usmeravanje komunikacija, Novi Sad i Univerzitet u Beogradu - Fakultet političkih nauka, Beograd, 2012)
The usage of new technologies for the improvement of journalistic profession and communication with the audience has been one of the actual trends followed by private media in Serbia. For the development of multimedia ...
Press freedom in Serbia under the pressure of politics and money / Sloboda novinarstva u Srbiji pod pritiskom politike i novca
(Institut za usmeravanje komunikacija, Novi Sad i Univerzitet u Beogradu - Fakultet političkih nauka, Beograd, 2011)
The aim of this paper is to examine the level of achieved freedom of the media in Serbia, as well as the willingness of the journalistic community to resist external pressures and provide an answer to their basic professional ...
Media representation of identities / Medijska reprezentacija grupnih identiteta
(Institut za usmeravanje komunikacija, Novi Sad i Univerzitet u Beogradu - Fakultet političkih nauka, Beograd, 2011)
Media representation of identities has been both theoretically and socially relevant topic since 1960s when two important changes occurred. First, the shift in the social sciences and the humanities known as 'the cultural ...
The two way symmetrical public relations and digital communication technologies: Between theory and praxis / Dvosmerni simetrični odnosi s javnošću i digitalne komunikacione tehnologije - između teorije i prakse
(Institut za usmeravanje komunikacija, Novi Sad i Univerzitet u Beogradu - Fakultet političkih nauka, Beograd, 2015)
This article discusses how PR profession adapts to the new communication technologies, namely the potential of social media for establishing reciprocal relations between clients and publics. Methodologically based on a ...
Journalism and media industry in Serbia: The struggle to retain professionalism / Novinarstvo i medijska industrija u Srbiji - borba za očuvanje profesionalizma
(Institut za usmeravanje komunikacija, Novi Sad i Univerzitet u Beogradu - Fakultet političkih nauka, Beograd, 2012)
This paper will show how the private media, incurred with a primarily professional goal and mission, deal with the challenges brought on by new technologies. The leaders in this group of media are local newspapers and radio ...
Totalni politički marketing - kraj političke propagande? - Zoran Đ. Slavujević: Političko komuniciranje, politička propaganda, politički marketing, Beograd, 2009
(Institut za usmeravanje komunikacija, Novi Sad i Univerzitet u Beogradu - Fakultet političkih nauka, Beograd, 2010)
Stanko Crnobrnja: Estetika televizije i novih medija, Clio, Beograd, 2010
(Institut za usmeravanje komunikacija, Novi Sad i Univerzitet u Beogradu - Fakultet političkih nauka, Beograd, 2012)
Journalism and media industry in Serbia: Challenges for national commercial media / Novinarstvo i medijska industrija u Srbiji - izazovi za nacionalne komercijalne medije
(Institut za usmeravanje komunikacija, Novi Sad i Univerzitet u Beogradu - Fakultet političkih nauka, Beograd, 2012)
The current media environment is uncertain: industry which is facing economic crisis and decline of advertising revenues, is urgently looking for new business models and innovative ways for attracting dispersing audiences. ...
Gender stereotypes in Walt Disney cartoons / Rodni stereotipi u crtanim filmovima Volta Diznija
(Institut za usmeravanje komunikacija, Novi Sad i Univerzitet u Beogradu - Fakultet političkih nauka, Beograd, 2010)
Disney Corporation is one of the largest media corporations that creates children's culture all around the world. The Disney's images of innocence, magic and fun send to young generations massages and meanings which are ...
Journalism and media industry in Serbia: Challenges for the profession in public print media / Novinarstvo i medijska industrija u Srbiji - izazovi za profesiju u štampanim javnim glasilima
(Institut za usmeravanje komunikacija, Novi Sad i Univerzitet u Beogradu - Fakultet političkih nauka, Beograd, 2012)
Technology innovations and journalism community are challenged by alternated process of content production, interaction with the audience, economic crisis and saturated media market. Taken together these factors impose a ...